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Kewirausahaan

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Kewirausahaan

Deskripsi Mata Kuliah

Matakuliah ini merupakan mata kuliah alat yang disampaikan dengan tujuan untuk menumbuhkan minat kreativitas dan inovasi (bisnis) mahasiswa.

Pokok Bahasan

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Kontrak_x000D_
belajar, Overview_x000D_
materi satu semester, Filosofi_x000D_
kewirausahaan.

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Pentingnya_x000D_
kreatifitas dan inovasi dalam menjalankan sebuah entitas bisnis, Merger,_x000D_
akuisisi atau            korporasi. Belajar dari perusahaan berusia ratusan tahun.

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Segmentasi,_x000D_
targeting, positioning, Efektifitas,_x000D_
efisiensi dan keunggulan kompetitif

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enterprise_x000D_
strategy, corporate strategy, business strategy dan functional strategy, cash_x000D_
flow strategy

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Memanusiakan_x000D_
manusia

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AI_x000D_
dan perkembangan bisnis saat ini

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Membuat_x000D_
rencana bisnis dengan template LEAN CANVAS.

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Kelebihan_x000D_
dan kekurangan rencana bisnis yang dipresentasikan

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Pustaka

[1]       M. Ahsan, Kewirausahaan (Sebuah_x000D_ Pengantar). Surabaya: Revka Petra Media, 2014.

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[2]       D._x000D_ Prasetyani, Kewirausahaan Islami. Surakarta: Djiwa Amarta Press, 2020.

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[3]       C._x000D_ E. Shalley, Michael A. Hitt, and J. Zhou, Eds., The Oxford Handbook of_x000D_ Creativity, Innovation, and Entrepreneurship, vol. 21, no. 1. UK: Oxford_x000D_ University Press, 2020.

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[4]       P._x000D_ Kotler, K. Kevin, and A. Chernev, Marketing Management, 16th ed. Pearson_x000D_ Education Limited, 2022.

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[5]       J._x000D_ S. Gans, S. Stern, and J. Wu, “Foundations of Entrepreneurial Strategy,” SSRN_x000D_ Electron. J., no. September, pp. 1–62, 2016.

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[6]       M._x000D_ Anwar, K. Tajeddini, and R. Ullah, “Entrepreneurial finance and new venture_x000D_ success – the moderating role of government support,” Bus. Strateg. Dev.,_x000D_ vol. 3, no. 4, pp. 408–421, 2020.

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[7]       J._x000D_ R. Darling, M. J. Keeffe, and J. K. Ross, “Entrepreneurial Leadership_x000D_ Strategies and Values: Keys to Operational Excellence,” J. Small Bus._x000D_ Entrep., vol. 20, no. 1, pp. 41–54, 2007.

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[8]       R._x000D_ Akerkar, “Employing AI in Business,” pp. 63–74, 2019.

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[9]       F._x000D_ Corea, Applied Artifiial Intelligence: Where AI Can Be Used in Business._x000D_ Rome, Italy: Springer, 2019.

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[10]     M._x000D_ P. McKeever, How to Write a Business Plan, 13th ed. Barkeley, USA, 2017.

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[11]     P._x000D_ Link, “How to become a lean entrepreneur by applying lean start-up and lean_x000D_ canvas?,” Adv. Digit. Educ. Lifelong Learn., vol. 2, pp. 57–71, 2016. 

Media Pembelajaran

LCD
Whiteboard
Spidol
Kertas plano

Level Mata Kuliah:

Koordinator Mata Kuliah:

-

Jumlah SKS:

3

Prasyarat Mata Kuliah:

-

Metode Pembelajaran:

Metode Penilaian:

Mata Kuliah MBKM:

Mata kuliah ini tidak termasuk program MBKM.